LinkedIn Ads
Blog
B2B competitive intelligence and LinkedIn creative research.
- Guides
The LinkedIn Ad Library — What's Exposed and What Isn't
The youngest of the major ad transparency tools — a complete guide to what the LinkedIn Ad Library shows, the EU asymmetry, and how to use it for B2B research.
- Strategy
ABM Ad Research — Mapping a Competitor's LinkedIn Footprint
How to reverse-engineer a competitor's account-based marketing footprint using the EU LinkedIn Ad Library's targeting parameters — persona tuples and vertical signal.
- Strategy
Sponsored Content vs Message Ads vs Document Ads — When Each Works
LinkedIn has 11 ad formats but three drive 90% of spend. When to deploy sponsored content vs message ads vs document ads, plus how to read competitor format mix.
- Copywriting
Decoding LinkedIn Ad Copy — B2B Frameworks That Actually Convert
After indexing 1.4M+ LinkedIn campaigns, four B2B copy frameworks consistently drive the longest lifespan. How to spot them in competitor ads and adapt them.
- Engineering
Building a B2B Competitor Watchlist with the LinkedIn API
A live watchlist closes the 60-day gap of quarterly audits. How to wire the LinkedIn Ad Library plus the LinkedIn API into a daily competitor diff feed.