ChatGPT Ads
Blog
ChatGPT ads and emerging AI-surface monitoring.
- Trends
Ads in ChatGPT — What We Know About the New Surface
The most-discussed and least-understood new advertising surface. What's confirmed, the likely ad placements, the realistic launch window, and how to prepare.
- Trends
How AI-Surface Advertising Will Differ from Traditional Search
Five fundamental differences between AI-surface advertising and traditional Search. Internalise them now and you'll have an 18-24 month head start when the formats scale.
- Strategy
Early-Mover Advantage — Tracking ChatGPT Promotions Before Competitors
Every new ad surface has an early-mover window where CPMs are low and the algorithm rewards experimentation. How to find and exploit ChatGPT's window now.
- Copywriting
AI-Native Ad Copy — Writing for Conversational Placements
Writing copy for AI surfaces isn't writing copy at all. What disappears, what replaces it, and the four artifacts every brand should have ready before AI ads launch.
- Product
The First AI Ad Library — What We'll Surface at Launch
Meta has the Ad Library, Google has the Transparency Center. When AI ads run at scale, there will be an AI Ad Library. We're building it. Here's what it will show.